Nearly three decades connecting the Kingdom.
From the first GSM rollout in 1996 to becoming one of Mobily's five leading distribution partners — this is how Safari Telecom grew.
Built for the fastest-growing telecom market in the Middle East
Safari Telecom began operating in 1996, right as GSM services launched in Saudi Arabia. In a short period we established ourselves as a leading player through strong marketing and a customer-support network built to last.
We've continued to invest in that foundation ever since — chasing a bigger share of one of the region's fastest-growing telecommunications markets, and backing it with real infrastructure: people, warehouses, fleets and counters, not just contracts.
How we grew
Every expansion built directly on the one before it — from GSM retail, to a national franchise, to fiber, to Modern Trade, to Apple.
GSM launch in Saudi Arabia
Safari Telecom starts operating alongside the Kingdom's first GSM rollout, building the marketing and customer-service network that would become our foundation.
Authorized Mobily agent
Safari becomes the authorized agent for all Mobily products, and goes on to operate more than 50 Mobily franchise branches offering the full range of Mobily services.
Exclusive fiber contract
Safari signs an exclusive contract with Mobily for the marketing and installation of optical fiber (FTTH/eLife) services across the central region of Saudi Arabia.
Modern Trade partnership
Safari contracts with Mobily's Modern Trade department to manage and run over 100 trade outlets nationwide inside Extra, Jarir, Othaim Market, Bin Dawood, Carrefour and Lulu Market.
Apple channel partnership
Safari signs a partnership with Apple covering channel sales, retail outlets and maintenance in Saudi Arabia — extending our reputation for quality beyond telecom alone.
A team built to cover the whole Kingdom
50+ franchise branches
Full-service Mobily branches operated directly by Safari Telecom teams.
5,000+ points of sale
A dedicated investment team supporting product and service sales nationwide.
70+ marketers
A large fleet of marketers and sales developers working across the Kingdom.
100+ Modern Trade outlets
Managed inside Extra, Jarir, Othaim Market, Bin Dawood, Carrefour and Lulu.